A look at the past and the future

Tradition & Vision

Attention to guests' needs, the instinct for future trends and the highest standards required of themselves and all the staff is the Pirhofer clan’s idea of a perfect holiday. Family-friendly, sports enthusiasts, lovers of wellness and gourmet cuisine. In short: for everyone who wants to experience something special.

The idea of the perfect holiday

Hoteliers with passion and entrepreneurs with a spirit of innovation: this is how the Pirhofer family defines themselves. Annemarie and Georg - supported by their daughters Patricia and Marilena and their respective partners Andreas and Simon - are always working to create new projects to make a holiday at Paradies even more exclusive, pleasant and unique.

The complete host family is active in different areas of the hotel and they personally take care of fulfilling the guests' wishes. As a family, the Pirhofers know best what the different generations, from babies to grandparents, are hoping for in a perfect vacation.  No matter what it may be, the Paradies is the ideal place for every need.

We never stop reinventing ourselves.
The next plans are already on the drawing board. You will be delighted by what we have created for you.

Georg Pirhofer


From a guesthouse to a 5-star hotel... Paradies has a long and captivating story.

Before Paradies, there was the Pirhofer Pension. Always in Laces, but on another street. Georg Pirhofer's parents, particularly Mama Pirhofer, discovered the little corner of paradise where the Paradies stands today. Georg inherited his entrepreneurial spirit and the drive towards continuous development from his parents.

September 1973

The road to Paradies.

June 1974

The Hotel Paradies is inaugurated. With its 80 beds, it is considered the largest hotel in Val Venosta.


Georg Pirhofer takes over the management of the hotel. His parents and his son Martin run the Jagdhof, which took the place of the Pirhofer Pension.


He obtains a fourth star and renovation works begin.


The tennis boom is acted upon: 2 courts are built.


The new indoor pool and 3 suites are constructed.


Attention to the culinary art has always been a feature of Paradies. The renovation of the kitchen and cuisine responds to ever-increasing demands. The same applies to the modernization of bathrooms.


The restructuring of the rooms coincides with the creation of a new wellness oasis.


Paradies announces the beginning of the wellness trend with the construction of the wellness centre with saunas, relaxation areas and spa.


The new features of Paradies include a new outdoor swimming pool connected to the internal one with a passage, children's pool with a fantastic slide, modernization of the reception area and the construction of a playhouse in the garden.


To meet the needs of those who want a wellness holiday, the construction of the Adults only Silence Spa Gardens is completed.


Major modernization. The top floor becomes the new panoramic floor with 21 rooms; the terrace and the winter garden are expanded; some rooms are modernized; 20 bathrooms, the entrance and the garage are being renewed.


Rooms and suites are renovated and become even more comfortable. The restaurant and bar get a new design, and a new baby pool with a water slide and waterfall mushroom is added to the wellness area.

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